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Roooots – Setouchi Specialty Products Redesign Project 2013 @ DesignLoft V2.0 601

Roooots – Setouchi Specialty Products Redesign Project 2013

Location :
Submission Deadline :
Registration Deadline :
Award :
See body of post
Jury Members :
Taku Satoh, Masamichi Toyama, Fram Kitagawa, Chiaki Hayashi.
Type :
Open to all, International, Free Admission
Admission fee :

The Setouchi Triennale which will be held in Japan’s Setouchi region from March 2013 is an international arts festival designed to revitalize the region through contemporary art and features the islands of the Seto Inland Sea of Kagawa and Okayama Prefectures as its stage.


Redesign ideas for 10 local specialty products (food, sweets, alcohol, fans, etc.) from Japan’s Setouchi region
The selected designs will be sold as original local brands in museum shops and souvenir stores in the region in conjunction with Setouchi Triennale which kicks off from March 20, 2013.
Once the designs have been selected and finalized, the selected designs and the creators will be featured in such publications as the arts festival guidebook, the official Setouchi Triennale 2013 website, and on loftwork.com.


  • Anyone can participate.
  • Submissions to loftwork.com require registration with the site.
  • Registration is completely free of charge.


  • November 7th, 2012—Submission opens
  • January 10th, 2013—Submission Deadline


Designs will be selected based on:

  • How well the allures of the Setouchi region and the product are portrayed and if the design is suitable to be a Setouchi-branded product
  • If the concept/design appeals to the audience of Setouchi Triennale 2013
  • If redesigned products are capable of being produced in sufficient numbers for sales in both Japan and abroad.


  • Taku Satoh
  • Masamichi Toyama
  • Fram Kitagawa
  • Chiaki Hayashi


Creators whose designs are selected will be awarded the following prizes:

  • Two season passes to Setouchi Triennale 2013
  • Official guidebook of Setouchi Triennale 2013
  • A number of your own redesigned products
  • Local Setouchi specialty product set

For more information click here

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