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Brown Prize 2012 - Genius Design -Industrial Design Competition

Brown Prize 2012

Location :
Award :
$100,000 USD.

International competition for product design concepts

“Genius design for a better everyday”

Over 40 years ago, in 1968, Erwin Braun, son of Braun founder Max Braun, held Germany´s first international design prize – the BraunPrize. The BraunPrize was originally introduced to stimulate public debate about design, during a time when understanding and awareness of design and its positive benefits were largely unknown.

The new BraunPrize 2012 is embracing the increased relevance of well-designed products that help improve all aspects of everyday life. With most people´s daily challenges becoming increasingly complex and demanding, we are relying on ubiquitous technology, highly connected social structures and our ability to cope with a fast, 24/7 lifestyle. Our everyday has become an artificial environment of architecture and technology and while it seems that the quantity of products around us is consistently increasing, their level of quality is not. We have surrounded ourselves by many things we don´t really value, instead of focusing on fewer but better solutions to help us live our lives. With this in mind, the BraunPrize 2012 is looking for ingenious solutions and product ideas to make our everyday a better place.

The product concepts submitted should represent innovations in design and technology, focusing on the essential topics of today like sustainability, health & well-being, the aging population, mobility and individuality. The conceptual designs should be developed with users needs in mind showing applications which support them in their everyday lives – in the home, at work, school or on our daily commute, during sports and leisure activities, or in the context of health and personal care. Concepts can address big, global problems or find simple, ingenious solutions for small, daily routines. Participants are free to choose any subject for their product concepts as long as there is a connection to the everyday theme.

BraunPrize now open to everyone
For the first time in the history of the BraunPrize, students, professionals and enthusiasts can enter innovative product ideas and concepts that help improve aspects of our everyday lives. Now as a public competition, we open up the accessibility of design to more people around the world and make the prize even more relevant and visible. In addition to student participants we have added a new category for professionals/enthusiasts. Both categories are judged individually.

New, later closing date
Aspiring design students, professionals and enthusiasts across the world are asked to submit their entries by March 31, 2012. This new closing date allows students to define and enter their upcoming thesis or project work relevant to the BraunPrize theme. The upload function for project entries will be available on this website starting October 1, 2011.

New awards and increased prize money
With a particularly strong focus on sustainable solutions for everyday life, the BraunPrize 2012 will introduce new Sustainability Awards in addition to the traditional Global Design Awards. National BraunPrize winners will also be announced, highlighting the very best talents in individual countries. The total prize money for the BraunPrize 2012 was raised to $100,000 USD.

Entry conditions

We are pleased to welcome all product designers world-wide.
Entries will be separated into two categories:

Student: students who are still studying, or young designers who have graduated since January 2009

Professional/Enthusiast: professional designers, design interested enthusiasts and
inventors who have a clever product concept

Entries must be product concepts and projects not yet in production. The focus of the BraunPrize
is product design. Software, interaction or media design will be considered as an integral part of a
submitted overall (hardware and software) product concept. Individual or team participation is accepted.
Personnel of P&G and Braun are excluded from the competition.

Assessment criteria

The jury assesses all product concepts with the following criteria:

• Design – the combination of innovation, usability, ergonomics and aesthetics
• Technology – the use of innovative technology to improve product functionality
• Sustainability – the environmental compatibility of the product concept

The product concept should be designed with the benefit it provides for the user and society as the focal point.

The following additional factors are also taken into account during the assessment process:

• The clarity of the content
• The quality of the presentation
• A thorough analysis of the assumptions on which the product concept is based
• The feasibility of the concept with regard to processes and costs

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