the random wardrobe
WARDROM designed and produced by Paula wants to solve the problem of caos originated by the wrong contemporary habits of an undisciplined generation. Elaborating daily habits as undressing and putting away, made us conscious of our will to refuse such traditional behaviours. Paula’s formal interpretation is a modular, upgradable, sculptural object, interacting with the user and becoming a three dimensional canvas painted by the hanged clothes. Wardrom is always a different experience: sometimes a game, sometimes wardrobe, but more than this an interaction field.

wardrom by Paula collective

indoor clothes-peg
PEGGY an out of scale clothes -peg becomes a real wardrobe. A new life for this object, thought for an indoor use, in a personal space where game, tradition and design blend. This is the new random wardrobe “Peggy”. From a cubic structure fixed to the ceiling eight elastics ropes hold eight funny & coloured out of scale clothes-peg .
A compact object, funtional and creative. It can host tens of clothes and until eight winter jackets.

peggy by Paula collective

CANE, the table is born by an essential primordial drawing. The archetip, the drawing a child does representing the dog, takes shape. Its main features are the legs, the number of which, different on the two sides, marks the seat places. An extension of the final part of the surface can be used as a tray table . It’s a democratic table with no hierarchy. Mealtime is stretched for 3 meters and 8 seats equally distributed, for 8 people all the same but all different. Cane invites people to take their place in pre ordinated spaces. It is designed to make meal time a game, a collective experience. Cane is designed by Paula in collaboration with Atelier Grafite (Luca Leonori and Stefano Stefani).

cane by Paula collective

PAULA
designers for necessity

Paula collective is born in 2002 by 3 young talented roman designers Gabriel Berretta, Simone Bartolucci and Valerio Ciampicacigli united by passion and enriched by past experiences going from urban writing, to arts, from advertising communication to pure handcraft; in 2003 they decided to unify their minds with a common aim: to produce something bigger.
The guidelines of the group focus on the elaboration of what Paula defines the key question and the knot to unleash : “what about design?”: a challenge, born from the refusal of a passive compliance to common attitudes, founded on research as on creative errors, getting to formal and conceptual languages unexplored since today… but even not.
Paula’s main focus is the creation of vanguard objects. However it is very close to artistic realities of its territory (writing, street art, photography, video art), and dreams about a “globaltotal” commistion design.
Paula group is now working on a series of “poetic” and “institutional” designs, collaborating with established companies and young designers. And developping an intense research activity : since years projects on urban, technical or vanguard realities are at work; our aim is that of giving life to objects and/or instruments of alternative knowledge based on our experiences and of who, like us, loves to get involved in the world.

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