ENLIGHTENED^TM – Swarovski Elements is conducting an online design competition in the field of jewelery including bejeweled eyewear. This competition asks international jewelery- and design-lovers from all over the world to share their ideas, their design creativity and innovative jewelery designs with incorporating the applied ENLIGHTENEDTM – Swarovski Elements genuine Topaz assortment.

Participants have the possibility to either upload their own jewelery design(s) or use a toolkit to virtually configure a pendant, based on existing models provided by the system, that allow you to incorporate the existing ENLIGHTENEDTM – Swarovski Elements genuine Topaz assortment.
Inspired by the passion for colour and the natural love affair with the beauty of gemstones and innovation, ENLIGHTENED™ – Swarovski Elements Passion Topaz ® genuine gemstone collection was created to bring colour and an added touch of something special to design.
Precision cut specifically for the luxury market the Passion Topaz ® gemstone collection is enhanced by a patented permanent colour process that offers an environmentally friendly means of transforming genuine white topaz into an array of colours that will remain durable for daily wear. Passion Topaz® is reflective of quality and the wearers’ enthusiasm for fashion and obsession for fine jewellery, blending both a luxury look with high fashion colours, to create a collection of beautifully enhanced genuine topaz gemstones in a blooming array of colours such as: bright Turquoise Blue, deep Infinite Blue, vivid Paraiba, Blazing Red, cheerful Poppy, romantic Pink, earthy Khaki, natural Complexion, sweet Honey, delicate Baby Pink, and tropical Rainforest.

1. Subject Matter
The ENLIGHTENED™ - Swarovski Elements Passion Topaz® Jewellery Design Competition is set to bring innovative and new ideas to create a fresh palette of breathtaking jewellery designs incorporating our Passion Topaz® genuine gemstone collection.

Two design directions for jewellery and bejewelled eyewear have been chosen to challenge the extremes of our daily lives.

Basic Passion
Suddenly Passion returns to the basics, simple styles that win our hearts. These designs are for the fashion enthusiast and to satisfy the obsession for fine jewellery, a timeless style that can create and change every personal look to reflect a persons mood and situation; what one wears, the roles played, and the things they like to do is ever changing, and so are the elements of beauty that mark style. Passion Topaz® affords beautiful gemstone cuts and colours set in fine jewellery designs, which reflect a flair for fashion that will evolve as the wearer does. Your challenge is to design basic fine jewellery and bejewelled eyewear creations for everyday wear to stimulate the market. Designed to take your look from the office to a night on the town.

Passion De Luxe
Indulge in experimental design with tones and shades of passionate colour, a passion for the ultimate luxury, where elegant opulence, and extravagance leaves nothing to be desired. Your challenge is to design luxury creations for fine jewellery and bejewelled eyewear to stimulate these markets to reach for the true meaning of luxury.

Participants will have the possibility to either, upload their own Fine Jewellery and/or bejewelled eyewear design(s) or use the toolkit to virtually configure a pendant of expression, style and imagination.

The passion for design knows no boundaries except the beauty of our ENLIGHTENED™ – Swarovski Elements Passion Topaz® genuine gemstone product assortment. Available in various shapes, sizes and colours let your imagination and creativity carry you away and challenge the boundaries of fine jewellery and bejewelled eyewear design. Participants may also actively participate in the competition by voting for the best designs of other contestants, thus helping to select the winners of the competition.

The Elements of Passion Jewellery Design Competition is conducted by Signity AG, in cooperation with HYVE AG. Signity AG is a subsidiary of Swarovski and is the world leading company for the sale and distribution of precision cut genuine gemstones and created stones. For more information please go to www.enlightened.swarovski.com. HYVE AG is an innovation agency, specialized in the integration of customers into the product development process. For more information, please go to www.hyve.de.

2. Competition goals
Passion Topaz® and design innovation in colour using our ENLIGHTENED™ – Swarovski Elements genuine Passion Topaz® gemstones is the main focus of this competition. The designs will be used to inspire the use of our Passion Topaz® assortment and stimulate the market through future insights of jewellery and bejewelled eyewear design. The submitted designs will not be produced in series, but Signity AG reserves the right to realize the winning designs as prototypes, include any and all design sketches in our communication tools and present them during various ENLIGHTENED™ – Swarovski Elements Branding activities.

3. Eligibility
The competition targets admirers of jewellery and lovers of design, as well as those who are interested in innovative materials and want to showcase their own creativity. International designers and design enthusiasts are welcomed to participate in the competition. The minimum age for the participation is 18 years of age at the time of submission. Prospective entrants must first register and accept the competition conditions before submitting any of their designs. Groups are not allowed to participate in the competition. Employees of Signity AG, Swarovski and HYVE are excluded from the awarding of prizes.

4. How to participate
There are two possibilities to participate in the Design Competition:

A. Upload your own computer generated or freehand jewellery and/or bejewelled eyewear design(s)
Designs may be either created by computer-generated programs or drawn freehand. They must then be converted to JPG, GIF or PNG format for uploading to the website with a minimum resolution of 300 .dpi. The file size must not exceed 2 MB. Only one file is accepted per concept, however it is possible for participants to submit any number of independent designs. Jewellery and bejewelled Eyewear designs may take any format but must incorporate the creative use of our Passion Topaz® genuine gemstone product assortment.

B. Creation of jewellery designs with the configuration tool
It is possible to create an own pendant and to assemble it with genuine Passion Topaz® elements with the help of a special configuration tool based on an assortment of selected pendants and colour variations.

Design Criteria

• Entries must address innovation and creativity in jewellery and bejewelled eyewear design
• Entries must be submitted by individual designers only, no groups are accepted
• Designs should not already be in production
• Previously published or submitted designs are prohibited
• Sketches, renderings, and descriptions are required

5. Evaluation of designs
For those who decide not to submit their own design, it is also possible to participate in the competition by evaluating and commenting on the submitted works of the other participants. Enjoy opportunity to participate in the selection of the best designs!

There are no limits to the number of submissions by registered participants. Each submitted design must include a title and a short description.

6. Prizes
All submitted freely created designs have the opportunity to win cash prizes amounting to a total of 6,000 Euros:

First prize overall: Euros 3.000

Category Basic Passion
First prize: Euros 1.000
Second prize: Euros 500

Category Passion De Luxe
First prize: Euros 1.000
Second prize: Euros 500

A professional jury comprised of international experts and designers will determine the winning designs.

Those who participate and submit their designs prior to November 30th, 2008 have the chance to have their design presented at BASELWORLD, the world’s largest jewellery & watch fair, held in Basel, Switzerland, from March 26th – April 2nd, 2009, and/or in our annual trend book Gem Visions.

The top five designs created using the configuration tool will be awarded a Swarovski USB Memory Key Set with our ENLIGHTENED™ – Swarovski Elements CZ Mint innovation valued at 150 Euros.

The best three configured designs are determined by the voting of all users. The winners will be those designs that have registered the highest number of positive evaluations at the time of the contest deadline. Should more than one entry receive the same number of votes, the winner will be decided by a draw.
7. Timelines
November 30th, 2008: Last day for submission of designs to be taken into consideration for exhibition at Baselworld 2009.
March 26th to April 2nd, 2009: Presentation of the best designs at Baselworld 2008 at the ENLIGHTENED™ – Swarovski Elements exhibition platform.
December 31st, 2008: Closing date for the online competition.
End of January/beginning of February 2009: Announcement of winners.

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